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Journal

  • AWAYLEE Hainan
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    AWAYLEE Hainan

    AWAYLEE is honored to have been part of a government-led cultural initiative celebrating the richness of Chinese heritage, this time turning its ga...

  • AWAYLEE unveils AW26 at Shanghai Fashion Week: ‘Clair de Lune’
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    AWAYLEE unveils AW26 at Shanghai Fashion Week: ‘Clair de Lune’

    Rooted in ancient cosmology and the dynamic interplay of Yin (阴) and Yang (阳), the collection explores celestial philosophy through a conceptual le...

  • A conversation with Vogue
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    A conversation with Vogue

    When VOGUE China led a conversation with Creative Director Sue Ann San ahead of Shanghai Fashion Week, San revealed the heart of AWAYLEE’s new chap...

  • A conversation with WWD
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    A conversation with WWD

    Tracing the roots of AWAYLEE to its evolution, Creative Director Sue Ann San shares her thoughts and visions for the new AWAYLEE. 

  • Shanghai Fashion Week SS26 - The Butterfly Dream
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    Shanghai Fashion Week SS26 - The Butterfly Dream

    On October 13, 2025, Awaylee unveiled The Butterfly Dream at Shanghai Fashion Week — the first collection under Creative Director, Sue-Ann San. The...

  • Evolving AWAYLEE
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    Evolving AWAYLEE

    A new brand identity for Awaylee has emerged—neither bound to the past nor consumed by the present, but suspended in the quiet space between. Chine...

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Our mission is to celebrate and preserve the values that have founded Awaylee and strive to do so through meaningful collaboration with artists, artisans and brands—those whose talents and traditions reflect the soul of Awaylee.

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