Our Story

Awaylee was founded in 2012 by Wei Li, China’s first internationally recognized independent designer. Rejecting rigid conventions, the brand established a distinct identity—blending elements of Chinese folk art with the warmth, softness, and quiet strength of femininity. Wei Li’s designs reflected this powerful vision, deeply rooted in heritage, environmental sustainability, and an unwavering dedication to craftsmanship and artistry.

Today, that spirit lives on under the direction of creative director Sue-Ann San, whose personal and professional journey connects with Wei Li’s legacy and bridges Awaylee into it's next chapter.

Born in Malaysia to a family of Chinese heritage and raised in Australia, Sue-Ann’s 20-year career in the fashion industry as an entrepreneur, creative director, and designer has provided a platform to engage with diverse artistic and cultural perspectives, shaping a unique and refined understanding of Australian, American, and Chinese art history, culture, and modern anthropology.

Working closely with collaborator and design director Katherine Kin, the pair explore traditional craftsmanship and time-honored materials, transforming them into contemporary feminine forms through a process of discovery, dialogue, interpretation, and innovation.

Designed in Los Angeles and crafted in China, the brand represents an ongoing exploration of heritage, art, philosophy, and nature, brought to life by a community of artisans through the finest materials and expert craftsmanship.